The World Sports Institute was launched in 2002 in London, with the first project being the World Cricket Academy (www.worldcricketacademy.com), with the purpose of being an independent international programme welcoming all types of cricketers from professionals to amateurs wanting to experience cricket development in a new culture and environment at some of the best grounds and facilities in the world.

The WCA has set up a centre in Pretoria with the High Performance Centre and in Durban as well, to offer high quality programmes to its clients, it has also set up a centre in Sydney for younger individuals under the tutelage of Stan Gilchrist. There is also a centre in Colombo. The WCA have gone further and launched a centre in Atlanta- USA.

New centres are now being discussed in Dubai and Dhaka. Further, the WCA have launched its own unique franchise model for the Indian market this winter with pilot projects being launched in western India - Nagpur, Mumbai, Pune, Nasik, Navsari. These centres will run independently by the franchisee and will provide a year round standardized and structured coaching format to participants.

The WCA's flagship are the International programmes where several programmes for junior teams and individuals from all over the world have been conducted with great success, the WCA now has some of the most aspiring youngsters in the world attending.

The WCA has run special programmes structured for Essex and Middlesex counties with Graham Gooch and John Emburey taking these groups from their respective counties to the WCA in India for pre-season training and development. Nottingham CCC, GloucestershireCCC and Lancashire CCC have all attended programmes.

Also part of those who have attended include England's Ed Smith (Kent and England) attended the batsman's camp, as did Andrew Strauss (Middlesex and England), Alistair Cook (Essex and England), Ravi Bopara (Essex and England), Robin Martin-Jenkins (Sussex) and a host of others. The programme was conducted by former WCA Head Coach Mr Hanumant Singh who was Director of the National Cricket Academy, India, an ICC representative, as well as former Manager and Coach of the Indian team. He was ably supported by Mr Vasu Paranjape former India coach. The spinners programme was led by Mr B. Bedi and Mr E.A.S Prasanna.

The WCA have also gone on to become the official managers of the entire Lords and Commons cricket tours and have conducted a research programme with the England Cricket Board (ECB) on spin bowling.

As mentioned above The World Cricket Academy has now put in place all plans for Franchise, Affiliate and Facility development operations. This will ensure high standards are maintained across the world at all WCA centers. With this in mind WCA has launched the Coach Development Programme, which is the WCA's own independent examination curriculum and structure to qualify coaches.

In addition WCA has launched Skills For Champs™ a structure to certify students, so that progress is monitored and quality in the system is maintained at all times. WCA is opening Franchises, Affiliates and Facilities with partners and wish to promote the structure to other parts of the world as well.

The first year will see ten WCA centers in each of the five zones in India, with a minimum of hundred students at each centre and a total of five thousand students receiving quality instruction at any given time. This will be followed by tournaments and skills competitions amongst the various WCA centers. The main thrust of the WCA centers will be focused outside of the metros in India. This is to ensure that opportunity is created where it is most needed bringing about a more level playing field across the country.

The WCA also firmly believe in constantly giving back to the community and have recently taken fifteen Afghani youths to India to learn cricket, as part of a Joy Through Cricket campaign. This will be an annual programme and we look forward to the continued support of various corporates and individuals to make this a huge success, and further enable us to take on other projects of this nature under the "Joy Through Sport" campaign.

In addition the WCA have also launched the World Sports Trust (WST) with the sole purpose of bringing sport to all, using corporates and celebrities to assist us in bringing purpose to the lives of youth across the world through the medium of sport.

And last but not least the company Zolt was formed in June 2007. Zolt is a new sports brand specifically developed to offer grass roots sportsmen and women the opportunity to afford the best quality products at the most competitive prices in the market.

All Zolt products are designed with the comfort of the sportsmen and women in mind and with a small laboratory dedicated to researching the best possible results for those who will use its products.

Zolt works very closely with a number of sports and together with cutting edge leaders in their field of expertise and wish to continue this association so that the organisation can keep close to the requirements of the sport and those who participate in the same.